Journal of Education and Health Promotion

Content analysis of educational videos on hand hygiene during COVID‑19 pandemic

Document Type : Original Article

Authors

. Divya Verma
. Divita Sharma
. Meenakshi Khapre
Abstract
BACKGROUND: Online platforms are the most popular mode of entertainment, simultaneously
imparting knowledge and education. During COVID pandemic, there was a sudden influx of
educational videos on social media/websites with a purpose of spreading the information about hand
hygiene (HH) practices. The aim of this study was to explore and assess the HH videos based on
its content and technical quality to promote the learning experience of videos.
MATERIALS AND METHODS: HH videos from the official sites of five international health
organizations and 42 national health institutes were assessed based on their availability of the HH
videos. Verified YouTube videos on HH since January 2020 were further screened and assessed
using the author’s designed validated checklist. Each video was systematically evaluated and scored
against the seven categories, namely introduction, audio, visuals/background, speaker/demonstrator,
content, timing, and appeal.
RESULTS: A total of 50 videos were assessed for analysis. Of these, 82% of videos scored >50%,
i.e., 14. Among low scorer, seven videos were from YouTube channel. Majority of the videos were
technically sound, 44% aroused interest, 82% had a simple, understandable message; in around
46% of the videos, the presenter was a healthcare worker; and in 24%, the information was accurate
as per the World Health Organization guidelines.
CONCLUSIONS: This study concluded that most of the HH videos were found to be just above
average in their content quality and technicality.

Keywords

Content analysis
COVID‑19
hand hygiene
internet
video‑audio media
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Journal of Education and Health Promotion
Volume 11, Issue 6
July 2021
Pages 1-10

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