. Hasan Ashrafi-rizi; . Zahra Kazempour
Volume 2, Issue 1 , March 2012, , Pages 1-4
Abstract
Marketing is one of the essential parts of any business corporation in the modern management. One can see the difference between corporations in gaining their goals, considering theirmarketing ...
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Marketing is one of the essential parts of any business corporation in the modern management. One can see the difference between corporations in gaining their goals, considering theirmarketing methods. Gaining more advantage or acquiring more funds can be of reasons formarketing, but these are not all the reasons. Perhaps the most important reason for marketingis increasing the customer satisfaction. This, in turn, leads to more willingness in payment andusing services. Nowadays, due to rapid growth in ICT, changes in budgets, rapid growth indevelopment and use of knowledge, variety of users and their needs, marketing has becomean important factor in any library activities. Libraries are now more responsible in this regard,because marketing is now an important tool in improving users’ satisfaction in using libraryservices. Hence, marketing is now very important for libraries to survive in the increasing pressures of competitive conditions of the information market. This article is tapping on issues suchas information marketing, principles of marketing, marketing techniques, developing markets,and marketing skills. Some recommendations are also presented for marketing in libraries.
