Why people are becoming addicted to social media: A qualitative study
Volume 11, Issue 4, May 2021, Pages 1-6
. Maryam Chegeni, . Parvin Mangolian Shahrbabaki, . Mahin Eslami Shahrbabaki, . Nouzar Nakhaee, . Aliakbar Haghdoost
Abstract BACKGROUND: Social media addiction (SMA) led to the formation of health‑threatening behaviors
that can have a negative impact on the quality of life and well‑being. Many factors can develop an
exaggerated tendency to use social media (SM), which can be prevented in most cases. This study
aimed to explore the reasons for SMA.
MATERIALS AND METHODS: This qualitative study was conducted using content analysis. A
total of 18 SM addicted subjects were included through purposive sampling. Data were collected
through semi‑structured interviews and analyzed using the Lundman and Graneheim qualitative
content analysis method.
RESULTS: The main category of “weakness in acquiring life skills” was extracted with three themes: “problems
in socializing” (including communicating and escaping loneliness), “problems in resiliency” (including
devastation in harsh conditions and inability to recover oneself and “lack of problem‑solving skills”(including
weaknesses in analysis and decision making and disorganization in planning).
CONCLUSIONS: Weakness in life skills plays an important role in individuals’ addiction to SM and
formation of the health‑threatening behaviors. Since SMA can affect behavioral health, policymakers
must adopt educational and preventive programs to increase the knowledge and skills of individuals
in different societies in the modern world.
