. Firas Farisi Alkaff; . William Putera Sukmajaya; . Amelya Armadani; . Reynaldy Cliftianto Moksidy; . Rina Syarifah Salma; . Kafin Rifqi; . Gesti Wira Nugrayekti
Volume 10, Issue 3 , March 2020, , Pages 1-6
Abstract
INTRODUCTION: Smoking is a significant health problem among Indonesian adolescents and adults.The Indonesian government had issued several policies to alleviate this problem, including ...
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INTRODUCTION: Smoking is a significant health problem among Indonesian adolescents and adults.The Indonesian government had issued several policies to alleviate this problem, including placementof pictorial health warning (PHW) on cigarette package. There had been several evaluation studiesregarding the effectivity of PHW in urban areas but none in rural areas. This study aims to evaluatethe effectivity of PHW in motivating smoking cessation in a rural area in Indonesia.MATERIALS AND METHODS: This was a descriptive cross‑sectional study conducted in August2017 in Losari village, Indonesia. Respondents of this study were villagers aged 18–60 years whowere active smokers and purchased cigarette with PHW on the package. The research instrumentsfor this study were questionnaire and printout pictures of each PHW approved by the Indonesiangovernment.RESULTS: There were 94 respondents recruited in this study. Among them, only 26 (27.7%) statedthat PHW motivated them to stop smoking. From the five figures of PHW, a picture of lung cancerwas the most effective PHW to motivate smoking cessation. Eighty‑one of 94 respondents affirmthat there are other factors besides PHW that might motivate them to stop smoking. Most of themagreed that an increase in cigarette price will force them to stop smoking.CONCLUSIONS: Current PHW used on cigarette package might be ineffective in motivating smokingcessation at Losari village. Further study with larger samples needs to be done to confirm this finding.
